GDC WORLDVIEW PRODUCES 48 PERCENT LIFT OVER
INDUSTRY-LEADING GLOBAL ADDRESS VERIFICATION SYSTEM

GDC Worldview Closes the Global Address Verification Gap for Fortune 500 Company

Quick View

A Fortune 500 financial institution could not verify 60 percent of its international addresses through its existing global address verification system. Rather than writing off these hundreds of thousands of addresses, they decided to see how the GDC Worldview platform could help.

In a 360,000 record proof of concept that spanned 36 countries, GDC Worldview was able to produce 48 percent lift, verifying addresses the company had previously considered too hard to work with.

Read below to find out more about this client’s test and how the local intelligence of GDC’s Worldview platform can help with your global address verification needs.

Objective

Verify and correct difficult international addresses to decrease operational costs and improve customer experience.

Scope

36 Countries

How

The GDC Worldview platform for global address verification, including local intelligence for 40+ countries.

Result

48% lift over client’s existing technology

Key Takeaways

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GDC Worldview provides significant lift over your traditional global AVS results by using our Worldview product to help with your hardest case addresses.
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GDC Worldview integrates with your existing AVS so you get the benefit of our more reliable results without needing to replace your legacy system.

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GDC Worldview is the premier on-demand solution for global address verification problems and is built to scale with the size of your problem by offering a pay-per-use model.

The Client's Gap Problem

When this Fortune 500 financial institution came to us, they defined their current business problem – their existing AVS is widely used within the company and is considered an integral part of their legacy technology. It performs many functions well, however it relies heavily on source data acquired from postal agencies and navigation-mapping vendors. It can’t verify the addresses of hundreds of thousands of their international retail and partner locations. Without reliable addresses, the company can’t communicate to customers where to find services. This lack of reliability frustrates their partner network and confuses customers. Lack of global reliability stood in the way of business success.

They know they need to verify more of these global addresses and their existing AVS is only slowly evolving the ability to meet their global needs. They have a gap between their current success rate and their business need, and they need someone to help them cover it.

Their challenge to us…demonstrate that GDC can help close this gap.

Proof of Concept and Results – Closing Half of the Gap

To conduct the proof of concept, the client submitted their hardest case addresses to process through GDC Worldview. The test represented over 360,000 addresses from 36 countries, none of which could be verified to the client’s standards in their existing AVS.

GDC Worldview uses encrypted cloud-based services to route each address to the designated best address service for its respective country and receives the results with sub-second response time. Each address is scored, corrected or enhanced as needed and returned to the client in the format requested.

In this proof of concept, GDC Worldview verified 48 percent of the client’s hardest case addresses across all 36 countries. Some of the individual country results included:

  • Austria 81%
  • Germany 84%
  • India 78%
  • Japan 63%
  • Russia 57%
The results of the proof of concept far exceeded the client’s expectations. When GDC Worldview can verify 48 percent of the hardest addresses, the benefits are many. It creates goodwill within their partner network by demonstrating that they are using every tool at their disposal to verify addresses. It reduces operating costs by halving the volume of addresses that must be evaluated manually. Most importantly, it expands their marketing reach and drives more revenue for the business.

Why Use GDC Worldview to Close the Gap?

There are three main reasons to use GDC Worldview to help close the gap between your current results and the highest level of success.

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GDC SUPPLIES LOCAL INTELLIGENCE FOR MORE RELIABLE RESULTS.

The GDC Worldview platform brings together 45 distinct address verification solutions into a single product, with additional countries added every month. Powering the Worldview product is our Consortium of partners – an unparalleled global network of address validation, deliverability, and location experts. Each of our partners has many in-country experts that understand how to get and use the best, most current data for their country. Each expert company marries this data with address processing intelligence that recognizes their country’s addressing nuances – regional variation, short-hand representations of addresses, language and character set differences, and more. These sources are proven to produce better outcomes than sources based on generic postal agency or navigation-mapping data. When you use Worldview you leverage the experience of hundreds of in-country experts with local knowledge to help you achieve success.
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GDC CAN ENHANCE EXISTING AVS SYSTEMS RATHER THAN REPLACING THEM.

GDC Worldview is built to integrate with clients’ existing AVS systems. Addresses that cannot be verified through the existing AVS can be automatically routed to GDC Worldview to be processed and returned to the legacy system. Using GDC Worldview does not require a company to completely retool and replace their incumbent technology.

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GDC SCALES WITH YOUR NEEDS.

As the premier global on-demand address verification company, GDC provides a range of flexible options for using and paying for Worldview that does not always involve steep, up-front fees for licensing and implementation. Some plans allow our clients to pay only for the added value that GDC provides, and only when the client needs it. Clients find our pay-as-you-go model scales with their business, as they add new countries, as they use GDC for additional problems, and as their success criteria change.GDC Worldview is built to integrate with clients’ existing AVS systems. Addresses that cannot be verified through the existing AVS can be automatically routed to GDC Worldview to be processed and returned to the legacy system. Using GDC Worldview does not require a company to completely retool and replace their incumbent technology.

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