Cross border trade between emerging economies (E2E) is expected to overtake trade between developed economies according to an Accenture report. Firms from emerging economies such as China, are now assuming positions in the investment and innovation pipeline traditionally occupied by more mature firms.

For firms wishing to compete in the space, quality data offers a competitive advantage to identify, reach, and capture newly connected consumers. GDC’s Worldview platform facilitates cross-border commerce by providing one location to access robust data sets from the best available in-country providers for risk mitigating activities like identity and address verifications.

Companies like Proctor & Gamble have used data to identify lucrative segments in emerging markets and designed products specifically for their needs. Three months after launching a shaving product aimed at men with limited access to water, the company was a category leader.