Poland Address Verification

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GDC partners with the best in-country source for Poland address validation.
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[av_dropcap1]Poland[/av_dropcap1] is often overlooked when considering the big players in the European economy, but it actually has the continent’s sixth largest population and boasts the only EU GDP that has grown each year since 2000 (even in times of economic turmoil).(1) Its people buy over EUR 6.2 billion in eCommerce goods annually, a number that’s growing over 20 percent each year and made it the fastest expanding market in Europe in 2013.(2) Because Polish companies don’t produce most of the goods its consumers are looking for, much of that eCommerce comes in the form of cross-border buying from U.S., German and U.K. merchants. This is an economy eCommerce sellers would be wise to pay attention to.

But in recent trips to Poland, GDC research uncovered the fact that even some of the biggest global eCommerce marketplaces are not optimizing the shopping experience for Polish buyers. According to one bit of anecdotal evidence, as many as 60 percent of parcels sent to apartments in urban settings aren’t addressed with a unit number. This leads to delivery delays and mis-shipments. Worse yet, it’s a completely unnecessary mistake and one that can easily be fixed by working with local sources for address validation.

GDC is pleased to announce the integration of our new address intelligence partner in Poland, a Krakow-based business that has spent years advising domestic and international businesses on best practices on shipping to Polish residences and businesses. We’re excited to offer Worldview customers with more reliable access to this key European market, ensuring their customers will receive shipments without delay and see addresses formatted according to local customs.
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With their major base of operations in Krakow, our partner has been a provider of Polish address intelligence services since 2001. Their client list extends beyond Poland to include much of eastern and western Europe to serve many well-known firms in the telecommunications and financial services industries as well as eCommerce.
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Our Polish data partner has developed broader coverage and a deeper level of verification than you’ll find with generic global address systems. They cover 99 percent of all buildings – including private residences, businesses and mixed-use properties – with verification levels ranging from street-level to delivery point.
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Our partner prides itself on collecting and synthesizing address data from far-ranging sources that include national and local government databases, court registries, postal information, open data sets, and private commercial sources. They also continuously enhance their rule sets based on feedback from data sources and users of their solution.
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With a repository of over 7 million buildings, our partner maintains their status as Poland’s best address intelligence service by validating against multiple cross-linked sources and refreshing data continuously. This means new addresses are coming in every day and outdated addresses are being removed from the data set.
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They also seek feedback from data sources and users of their solution, using that information to enhance their rule sets. Over the years they have built sophisticated dictionaries, algorithms and logic to parse, segregate and tabulate their data. Their engine keeps getting smarter from refining the rules based on constant input from clients.
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This partner has a unique agreement with eCommerce clients that allows them to quickly identify new addresses and add them to its master file. Anytime a shopper lists a “ship-to” address that our partner doesn’t have in their databases, they first confirm that the address is a deliverable location and then update their files to make sure all other clients benefit from the new information. You only get this sort of practice from local providers of address intelligence who are motivated to keep their records as up-to-date as possible.
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(1) https://www.cia.gov/library/publications/the-world-factbook/rankorder/2001rank.html#pl
(2) http://www.thepaypers.com/ecommerce-facts-and-figures/poland/17
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