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BRICs then CIVETs now N-11
I just started reading a great book by Jim O’Neill titled “The Growth Map”. It is focused on the N-11 countries which are the next countries following the high growth pattern the traditional BRIC (Brazil, Russia, India and China) nations. After reading the first few chapters I feel a revalidation of our company’s business vision of sourcing, licensing and management of global reference data. Global growth is being driven by growth in GDP and wealth in the BRICs, CIVETs (Columbia, Indonesia, Vietnam, Egypt and Turkey) and N-11 nations. As their people acquire assets this drives commerce and the trend for the growth of global commerce is online via e-commerce. I’m looking forward to reading more on the flight home tomorrow.